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I led the UX and UI design for the Act app and its permanent marketing website, while also creating the brand’s visual identity. Act is a mission-driven initiative focused on combating bullying, harassment, assault, and all other forms of violent crime.
From the outset, Act’s vision stood out as bold and transformative. Collaborating with the founders, I developed a cohesive visual identity that reflects their contemporary perspective and commitment to safety. This was carried through in the app’s intuitive UX/UI and the website’s structured, user-friendly design, ensuring a seamless experience across all touchpoints.
A distinctive visual identity, user-friendly app, and engaging marketing website that together communicate Act’s mission of promoting safety. The website provides a clear, compelling overview of the app’s features, while the app itself is designed for accessibility and impact.
