about me

Independent Creative Director & Designer based in Stockholm, Sweden

I work across strategy, identity and digital experiences, helping ambitious brands find clarity, shape direction and turn ideas into something people can see, use and connect with.

My approach has been shaped by two cultures, years working across in-house and consulting roles, and an obsession with understanding how things work, and why.

Growing up, the plan was to become a footballer. Instead, football introduced me to design. At thirteen [2008], I wanted to build an online community for FC Barcelona supporters. I didn’t know how to build websites, design interfaces or edit images. So I learned.

A football forum became matchday graphics, YouTube layouts, streaming overlays, logos and websites, and eventually a career I hadn’t planned for.

A portrait picture of Husham Sam

Current

Independent Creative Director & Designer

2026 –

After working across in-house teams, agencies and consulting environments, I’m now building an independent practice of my own.

I partner with founders, in-house teams, studios and agencies across the full creative process, from understanding the problem and defining the direction to designing and building the final experience.

Past experience

2025 – 2026

Art Director

Nordic Hair Clinic

2024 – 2025

2021 – 2023

2018 – 2021

2011 – 2018

Web Designer

Smarkify

Graphic & Web Designer

Anyfin

Bachelor's degree, Graphic Design

Dalarna University

Digital Designer

E-Sport

Working with Husham felt less like hiring a consultant and more like adding someone to the team. He understood what we were trying to achieve and helped us push the work further.

DANNY

CEO, INTECO

Principles

A few beliefs that shape how I think, work and make decisions.

Explore my services
01

DESIGN SHOULD DO
SOMETHING.

Good design can be beautiful, but it also needs to solve, clarify, communicate or move something forward.
02

CONSISTENCY BUILDS
BRANDS.

Understand who you are, know who you’re speaking to, build the right direction, then have the discipline to stick with it.
03

IT’S A TEAM
SPORT.

The strongest work happens when founders, designers, developers, marketers and everyone in between are working toward the same goal.

A few things about me

HOME

Stockholm, Sweden

CLUB

FC Barcelona

FIRST DESIGN PROJECT

A Barça fan forum

BORN

Baghdad, 1995

COLLECTING

Football jerseys

ALWAYS

Football

SOUNDTRACK

Let em pray - NF

NEVER

Wordpress

CURRENT SPORT

Running

NEXT CHALLENGE

Ironman 70.3

What's
Next?

Sport brought me to design. Eventually, I want to bring them together.

I’m on a mission to build a creative studio at the intersection of sport, design and culture.
But whatever shape that takes, I want to keep doing the same thing I’ve been doing since I was thirteen:Stay curious. Make things. See where they lead.

Bucketlist

[12 items]

001
Watch FC Barcelona at the Camp Nou
[Done]
002
Build a creative studio
[In progress]
003
Complete an Ironman
[Pending]
004
Design a football kit
[Pending]
005
Publish a book
[Pending]
006
See NF live
[Done]
007
See Witt Lowry live
[Done]
008
Direct a short film
[Pending]
009
Create a physical product
[Pending]
010
See Ollie live
[Done]
011
Speak at a conference
[Pending]
012
Create a typeface
[Pending]

Currently reading